Privacy Policy

Last updated: 1 January 2026

1. Data Controller

Britainslake is the data controller for personal data collected via britainslake.com. This policy explains how we collect, use and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

  • Usage data via analytics cookies (pages viewed, time on site, referring URLs)
  • Technical data (browser type, device, IP address โ€” anonymised)
  • Cookie consent preferences stored locally
  • Age verification status (stored locally in your browser, not on our servers)

3. How We Use Your Data

  • To improve website performance and user experience
  • To understand which content is most useful to visitors
  • To comply with legal obligations
  • We do not sell or share your personal data with third parties for marketing purposes

4. Cookies & Analytics

We use analytics cookies (e.g. Google Analytics) to understand site usage. These cookies collect anonymised data only. You may manage your cookie preferences at any time via the cookie banner or your browser settings. See our full Cookie Policy for details.

5. Third Parties

If you follow a link to a casino operator, you will be subject to that operator's privacy policy. We have no control over data collected by third-party sites.

6. Your Rights

  • Right to access data held about you
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing

To exercise any right, contact us using the details below.

7. Data Retention

Analytics data is retained for up to 14 months in accordance with Google Analytics default settings. Local storage data (age/cookie preferences) remains in your browser until cleared.

8. Contact

For privacy enquiries please contact: [email protected]. You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.